White hat SEO vs black hat SEO
Search engine optimization (SEO) represent the process of improving the online visibility of a website or a web page in a web search engine results that have not been paid. Generally, the websites appearing more frequently or higher in the search results list, generate more visitors from the search engine's users which are sometimes converted into customers. Search engine optimization can target various kinds of search, such as image search, video search, academic search, news search and vertical search engine specific for industry. The main focus of SEO is on national and international searches.
A SEO services help ensuring that a website is accessible to a search engine and increases the chance that the site will be more visible and ranked highly by the search engine. These services are mostly provided into bundled packages of SEO tasks and services and these bundles range from one-time fees for smaller sites to monthly subscriptions for ongoing SEO efforts and support by a SEO agency in Singapore. A wide range of services like keyword and keyphrase optimization and research, technical website SEO audits, optimization of specific pages, sitemaps and any additional tasks if it meets needs of client’s business website or web page comes as one bundle. When hiring a SEO agency, important note is to research which techniques they use.
There are two groups, white hat services and black hat services, based on which SEO method they use. White hat ones are more trustable and product will have longer results. SEO services classified as black hat does make a web page get high rank but it will not last long. There is also a risk of website being penalized or completely banned by the search engines. Search engines penalize the websites by decreasing their rank or eliminating their listing from their databases altogether. Usually are these penalties applied automatically by the engines’ algorithms, but in some cases manual website review is required. SEO services that SEO agency should provide are website structure analysis, website content analysis, optimization of structure and code of website, optimization of onsite content, analysis and optimization of off-page content and factors and they are under white hat group. On the other side, black hat SEO works on improving ranking by not following guidelines. For example, one of black hat technique is using text which is hidden by coloring it similar to the background, putting it in an invisible div or positioning off screen. Another technique, known as cloaking is practiced by black hat SEO agency. It consists of showing different page depending on whether the page is being requested by a human visitor or a search engine. Something between white hat SEO services and black hat SEO services is grey hat SEO services. Grey hat SEO does not involve using techniques which can result in the website being banned or penalized, but the end product is not the best content for the client. The only and main focus of grey hat SEO is improving search engine rankings.
An article by Dougles Chan, Digital Marketing Singapore Guru. He writes articles on recruitment agency, recruitment business, digital marketing and advanced SEO tips. His office is at 1 Rochor Canal Rd, Sim Lim Square , Singapore 188504, Sim Lim Square, commonly referred to as SLS, is a large retail complex that offers a wide variety of electronic goods and services ranging from DVDs, cameras, phones, video cameras, computer parts, SEO Services and laptop repair servicing.